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Group plans study on rural transportation

Associated Press

Published: January 01, 2038

Group plans study on rural transportation

By The Associated Press

Published on Friday, April 03, 2009.

IDAHO FALLS, Idaho - A business group says it expects to receive federal stimulus money to pay for a study examining a possible transportation network to help travelers in Idaho, Utah, Wyoming and Montana get around more easily.

The Yellowstone Business Partnership wants to examine forming a Regional Transportation Initiative in areas surrounding Yellowstone National Park, using public and private carriers.

"This could be a very interesting national experiment," Jan Brown, executive director of the partnership, said. "We could be proving out something that will work in rural areas across the nation."

The group advocates sustainable economic development and said stimulus money could be used to conduct a feasibility study and pilot program. The goal is to make travel and finding someplace to stay easier for both vacationers and business travelers.
Brown said the study could begin this spring. It would look at such possibilities as a business traveler being able to buy one round-trip ticket on several carriers to visit Grand Teton National Park in Wyoming.

Another might be an eastern Idaho resident being able to arrange transportation more easily for regular treatment at the Eastern Idaho Regional Medical Center.

Another possibility would be a skier buying a season pass that comes with lodging discounts at one of the region's ski areas.

Making travel easier could also allow businesses to see more customers.

"We see the co-op as the catalyst for implementing regional connectivity," Christina Thomure, director of sustainable operations at Grand Targhee Resort in Wyoming, said in an e-mail. "It can better address our challenges with crossing state borders, it takes into account recreational and tourism needs in addition to human and work force services, and it requires cooperation between public and private entities - which is essential to improving regional mobility."

Tami Sherwood, business development manager for Grow Idaho Falls, said one man flew into Idaho Falls and wanted to see Yellowstone National Park on his free time. But he couldn't arrange transportation, and so he remained in town.

"He was disappointed because it's not what he wanted to do," Sherwood said. "There was no public transportation to get him into Yellowstone."

Brown said the plan is still in the brainstorming phase.

"But there is quite a bit of interest in this," she said.

One of the key questions the partnership wants answered is whether travelers will leave their private vehicles behind to find other ways of exploring.

"That's what the feasibility study's about," Brown said. "There's no way we're going to go and form a co-op if the feasibility study says you don't have the demand."

If there is demand, Brown said, there are many different public transportation entities that could become part of the system if they could coordinate their schedules.

"There's a bunch of things that really have to be worked out on the supply side," Brown said. "You're really asking for probably unprecedented cooperation."

Kathy Pope is sales manager for Salt Lake Express, which carried 130,000 passengers last year between eastern Idaho and Salt Lake City. She said the demand and supply both exist for such a system, but there is no one to coordinate it.

"It's a win for all of the transportation providers in this area," she said. "This is the future, I think, of transportation in our nation."

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